Launching an innovative outdoor gear brand.
To clearly communicate the narrative of the brand through a variety of mediums, targeted both at existing fans and expansion beyond.
Working closely with the PDW team proved vital in this endeavor for Capacitr. We felt so strongly about the potential of the brand we committed to support the company using all of our assets before it even launched. Working through countless late nights and a move cross-country, we were able to hone in on a unified brand strategy that could be clearly communicated through PDW’s online channels.
Prometheus Design Werx launched in mid-2014 with an amazing reception. Our efforts have continued through 2015 and will long into the future as we truly see PDW as an integral part of the outdoor industry as well as running parallel to our own personal interests.
Content & Social, Marketing Strategy, Shopify, Wordpress