Prometheus Design Werx

Launching an innovative outdoor gear brand.

The Challenge:

To clearly communicate the narrative of the brand through a variety of mediums, targeted both at existing fans and expansion beyond.

The Strategy:

Working closely with the PDW team proved vital in this endeavor for Capacitr. We felt so strongly about the potential of the brand we committed to support the company using all of our assets before it even launched. Working through countless late nights and a move cross-country, we were able to hone in on a unified brand strategy that could be clearly communicated through PDW’s online channels.

The Results:

Prometheus Design Werx launched in mid-2014 with an amazing reception. Our efforts have continued through 2015 and will long into the future as we truly see PDW as an integral part of the outdoor industry as well as running parallel to our own personal interests.

Marketing Strategy

Shopify design & development

Social media strategy

Product-focused microsites

Custom Wordpress development

Content strategy & creation

Date

July 30, 2015

Category

Content & Social, Marketing Strategy, Shopify, Wordpress