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As digital marketers it’s our job to make sure that we stay on top of all the latest marketing trends and outlets which is why we were pretty excited when Instagram released its new “Stories” feature yesterday. Stories allows you to record videos or images within...

Your customers are your lifeline. They’ll probably do just fine without you. But without them, you’re toast. That’s why it’s important to treat them better than anyone else on the planet, including your mother. While you can’t exactly take your entire target market out to...

Driving thousands of users to your website every day with a killer inbound marketing strategy is awesome. It should increase your website authority and rankings across the board. But, if you’re a brick-and-mortar business, what you really want to do is focus on bringing local...

People are obsessed with social media. There’s no doubt about it. New data shows that the average user is on social media 1.72 hours a day, according to Adweek. That’s 28% of all time spent online. If you’re not on social media, you’re seriously missing...

Even if you have the best content strategy in the world, your website will be pretty hard to find if it’s not optimized for search. Thanks to black hat techniques and manipulative search professionals, SEO has gotten a bad rep in the past. But all...

Now that you’ve really gotten to know your audience and your competition, it’s time for the fun stuff: actually building out your content strategy. As we’re sure you’ve heard time and time again, content is king in inbound marketing. Though a boring cliché, this statement...